Recruiting high-performance employees is a top priority for many companies, especially during this so-called Great Resignation.
Whether you’re a global brand looking to boost your business or a small business trying to create a more cohesive organisation, we’ve put together some actionable considerations on how to attract top talent.
In this article, you will find some tips to help you set up your recruitment strategy for success – and the shortcuts to keep you ahead of your competition. But how do you go about creating a great recruitment and talent sourcing strategy?
What is a Recruitment strategy.
A recruitment strategy is a clear hiring plan that sets out how your business will attract, hire, and onboard talent.
It should align with your wider business objectives, outline your talent requirements and skills gaps, explain why these roles are needed, and describe how you plan to recruit people to your organisation (including the tools and technologies you intend to use).
To increase your chances of winning in 2022, we’ve listed 12 top recruiting strategies. Let's get cracking!
12 recruitment strategies you would need to use to attract top talent
Leverage your employer brand
A strong employer branding strategy shows candidates that you genuinely care about your team. After all, attracting the best talent is only possible if your organisation is a place people want to work for, especially in a tight talent market.
Take a look at how John Lewis boosts its employer branding. Its profit-sharing arrangement with its employees encourages a unified team that feels part of the company’s culture and success.
Improve job postings
Job postings are the first opportunity to make a positive first impression! Make job descriptions detailed, concise, and relevant.
It has to represent your company culture. Be transparent about salary and requirements to make it an irresistible one.
Candidates want to know what kind of salary to expect, and they do their own research on sites like Glassdoor or Salary.com.
Treat candidates as customers
Treat Your Candidates as well as your customers. The best candidates evaluate where they want to work, as customers decide where to shop. Keep the interview process friendly, and be open to listening and encouraging honest feedback from them.
This would empower candidates to stay engaged in the recruitment process. There’s a growing need for genuine communication and personal approaches throughout the Candidate Experience.
Expand your company culture on social media
From social media, you can show your workplace culture and give candidates an idea of what it’s like to work for your company. Social media is an excellent way to expand your vacancies. Inspire your candidates to apply for any available job within your company.
And don’t forget, candidates look to your social media to learn about any job opportunities. Don’t underestimate the power of sharing your open roles on social platforms. Recruitment videos are a powerful vehicle for boosting your company’s brand while recruiting high-quality candidates.
Use asynchronous video interviews
Asynchronous video interviews are an emerging trend in the hiring process. Candidates receive a link to video interview software where they respond to the questions. Then, it would be reviewed by recruiters.
Candidates can record their answers whenever it suits them (whether that’s after work hours or late at night), giving them control over when and where the interview takes place.
Contact qualified employees
Most HR departments already have an employee database (assuming they use HR software), which means they can identify employees who might be better suited to a different role.
Some of the people already working alongside you could be strong candidates for new roles within the company.
Launch an employee referral programme
Employee referral programs are a powerful way to attract new candidates and help fill your vacant positions at the company by recommending qualified candidates. Encourage your employees to refer high-quality candidates, offering bonuses and incentives.
They know your organisation better than anyone outside it. Besides, who is going to refer a bad candidate if their own interests are damaged?
Make hiring a collaborative process
Collaborative hiring is one of the most important modern recruitment techniques. It is a process that brings additional members of your operation into the recruiting system, such as managers or board members.
Collaborative hiring provides better-fitting, strong hires and provides a better candidate experience. It also improves your retention rate and saves time and cost to hire.
Invest in an application tracking system (ATS)
An Applicant Tracking System (ATS) is a must-have tool for any organisation and HR team. Your ATS should act as the central platform that gives recruiters access to every candidate's information that can be used at every stage of the recruitment process that you can manage. It helps communicate with your candidates and boost their experience.Make your current employees a real priority
In short, Internal Mobility is the movement of talent within an organisation that encourages employees to take on new growth opportunities in the same company. 94% of employees would stay longer at their company if HR invested in their careers, according to 2018 Workforce Learning Report.
Here’s why Internal Mobility should be on your mind when we talk about recruiting strategies:
🟠 It helps attract and retain top talent. No employee wants their career to be stagnant
🟠 You can minimise onboarding process problems. “New” employees already know how your business works, making it easy for them to be operational faster.
🟠 Improve employee engagement by developing your employees' skills and encouraging them to pursue opportunities that they find engaging
Create and boost your Company Page
With the increasing popularity of candidates reviewing a company’s reputation and culture before applying, the company webpage is quickly becoming a popular recruitment method.
A company page is a place to explore companies of interest, promote their brand, products, services, and learn about job opportunities.
Make onboarding part of your recruitment process.
Onboarding process is crucial for the first days of the “employee lifecycle” within a company, as it´s the first experience that a new hire has. Some researchers say that great employee onboarding can improve employee retention by 82%.
Gallup found that only 12% of employees strongly agree their organisation
does a great job of onboarding new employees. That means 88% don't believe their company does a great job of onboarding, and that leaves a lot of room for improvement!
